Health Story

Simple website mistakes can cost you potential clients, lost revenue, frustration by the bucket load, and jeopardize the success of your coaching business.

It takes time to establish a successful coaching business, so make sure you give your business the best chance of success by getting your coaching website right the first time. Your website is one of your most important marketing tools, if you avoid these common mistakes when you create your coaching website, you will be way ahead of the competition.

Lack Of Focus

Your goals for your coaching website need to be clear, detailed and time-specific. They need to be like a road map, helping you to make good decisions and get closer and closer to a successful coaching business. If your website goals are fuzzy you’ll struggle to put all the pieces together and build a site that attracts your ideal clients to you.

Trying To Appeal To Everyone

You website needs to be aimed at a specific target market with a specific problem. There are a lot of coaches out there, you need to stand out from you competitors and have a clear message. It’s not enough to tell your visitors that you’re a coach and can help them solve their problems and be successful. You need to demonstrate that you understand your visitor’s pain and have a solution, and you need to do that in the first few seconds or your visitor will click away.

If your website is targeted towards a specific target market with a specific problem – such as first time mums, aged 25 to 35, who are working and overwhelmed with the responsibility of being a mum, wife and breadwinner you will find it much easier to grab their attention and offer a solution.

Talking about you and about coaching rather than your visitor and the solution to their problem

Your visitors don’t buy coaching, they buy solutions to problems. Your website needs to demonstrate that you understand their problem and have the solution. That’s what your visitors are looking for and that’s what they will buy.

Not having enough keyword rich content

Many coaching websites don’t have enough content. Your website needs to demonstrate that you are an expert and that you have solutions that will produce results. You need to prove to your visitors that you can help them, so provide keyword rich content that builds credibility, helps you to connect on a deep level and encourages potential clients to take action.

Not knowing your most wanted response and not having a clear call to action

Your website needs to lead your visitors to take action that will help them to solve their problem. If you don’t have a clear sense of what you want your visitors to do, they won’t know what to do and are likely to click away and never return. Your website needs to encourage your visitor to take action and leave them in no doubt about what they need to do and how to do it.

Guessing at the keywords potential clients will use to find your site

If you target the wrong keywords you will wait for months and still not get search engine traffic to your site. You need to research the keywords clients use to search for what you offer and focus your content around those keywords. Only then will your site have any chance of being listed on the first page of Google.

Why does your site need to be on the first page of Google? Because 90% of searchers don’t bother to look beyond the first page of search results! If your website isn’t on the first page of search results it will be virtually invisible to the people you want to find it.

If you are making the mistake of focusing your coaching website around keywords that hardly anyone is searching for and know you need to do keyword research but hate the idea or don’t know how, you could pay someone to do keyword research for you, or you could buy already researched keyword lists.

Whatever you do, don’t guess at the keyword phrases your potential clients will use to search for what you have to offer.